CLIENT
Perch
ROLE
Designer
PROJECT DELIVERABLES
Brand Identity
AGENCY
Rethink
Perch offers Canadians affordable mortgage and real estate services in one convenient digital platform. Alongside my team, I helped develop a new name and brand identity for the company, formerly known as Mortgauge, that better reflected their simplicity, ease of use, and cutting-edge AI technology.
The new name, Perch, speaks to finding and purchasing the perfect place to settle down. It is brought to life with an approachable logo that combines a location drop pin with a bird silhouette.
