CLIENT
Valley Select Farms
ROLE
Lead Designer
PROJECT DELIVERABLES
Custom Logo & Branding
Packaging Design
Tote Bags
Label Design
Art Direction & Styling
AGENCY
Pivot & Pilot Creative
Valley Select needed a brand that would reflect the care they put into growing, selecting and freezing their range of frozen fruit products. Being a legacy farm that uses innovative technology, it was important to showcase a brand that felt rooted in both traditional and modern techniques of farming.
A customer survey, grocery tour and focus group informed the design decisions as well as the language on the packaging. I collaborated with a food photographer to produce beautiful and modern shots of the fruit that would become the focal point in the packaging.
